It is no secret the digital era is transforming healthcare delivery. However, the key to making a meaningful impact on patients in this digital revolution is personalizing their experience and simplifying access to health and wellness services.
The current healthcare landscape is a highly fragmented environment; it is complex, non-standard, and imperfect. Product innovators, payers, providers, and policy makers have different incentives and are not aligned to help reduce the complexity. Some progress has been made towards integration, which was focused on managing the health of defined populations. Nevertheless, true healthcare transformation will come through a customer-centric approach; one where customers are at the “hub” of a broader healthcare ecosystem. This is where technology has the opportunity to provide frictionless interactions to help reduce the complexity and fragmentation of navigating the healthcare environment for customers.
This healthcare “ecosystem” will be successful if built for scale and partnerships across the care continuum, allowing room to leverage the innovations and strengths of contributing partners. Technology will allow for a fundamental shift in the health systems’ identity towards becoming orchestrators of health, risk, and lifestyle choices for consumers in new markets. It will also play a major role in closing the gap among all players in healthcare services.
Digital transformation is fully underway in several other industries, from banking, retail, and travel, and there is consumer demand for having these types of engagement capabilities for their health and well-being. The explosion of available mhealth apps in the marketplace further support the notion that patients want to access healthcare through a digital platform. Look at current mobile health reported statistics: 70 percent of people are using apps to manage their health, 250 million people in the US use apps everyday, and there are over 325,000 mHealth apps on the marketplaces. It is abundantly clear the times are changing.