StartBox and MedMal Direct Form Partnership to Supply Technology to ASCs

A strategic collaboration was established to help ASCs avoid wrong-site surgery and cut expenses.

FREMONT, CA: MedMal Direct Insurance Company, a multi-state medical professional liability insurance company, and StartBox, LLC established their agreement today. The collaboration will give medical professional liability risk management discounts to healthcare providers and ambulatory surgery centers (ASCs) in exchange for using the StartBox System.

Wrong-site surgery (WSS) refers to procedures performed on the wrong patient or operations performed in the wrong place or side. Despite establishing guidelines and checklists to decrease its incidence, WSS occurs more than 50 times every week in the United States. WSS has a tragic effect on the patient, nursing staff, surgeon, and facility involved.

Through a systems-based approach, the StartBox System got created to capture near misses and prevent WSS. As a result, it increases communication along the patient care continuum. In addition, it allows an organization to analyze errors and assess the performance of complex safety policies without ever having to deal with a disaster.

"We are excited to solve the problem of WSS through innovative technology and human factors engineering. In addition to furthering a commitment to patient safety, our customers can also improve their financial health through medical professional liability rate reductions through this new alliance with MedMal Direct," says David Lane, CEO at StartBox, LLC.

"This alliance with innovators like StartBox demonstrates our ability to continuously improve the medical professional liability insurance experience. Our Direct model means significant savings, direct lines of communication with the experts, and a better strategy of defense, all from a financially strong company," says Bryan Carter, Senior Vice President of Sales & Marketing at MedMal Direct.